Yes Everyday is the segment dedicated to everyday-use products, offering a dynamic, versatile range focused on practicality. It includes seasonal items, home accessories, decorations, and smart solutions designed to meet the needs of daily life. The selection prioritizes affordability, freshness, and fast turnover.

The brand is aimed at young, pragmatic consumers looking for functional and accessible products with a strong quality-price ratio. It is designed for retail stores seeking to expand their assortment with items that offer strong commercial appeal and high visual impact.